Forms get lies. Conversations get the truth. Founders write "marketing" in a form field, then spend ten minutes on a call explaining that nobody who visits the site understands what they sell. So the first thing a BuildYour.Company user does is talk, not type.
The call
- A live voice conversation with Kairo, built on ElevenLabs conversational AI, in the browser.
- Founder and startup identity are captured first, so the rest of the call is about the business, not about spelling a company name.
- The founder can start now or schedule the call for later.
- The full transcript is saved, and token use is tracked per call.
From transcript to diagnosis
When the call ends, analysis starts on its own. The output is deliberately narrow: one biggest blocker, not twelve. It comes with a root cause chain that explains why the blocker exists, the weakest area of the business, a clarity score out of 100, the one metric to watch and the recommended next move.
Two parts make it more than an opinion. A growth leak map shows where customers are lost, and a buyer concern analysis lists what stops people from buying.
Checks against the real world
- Website health check: real Google PageSpeed scores for performance, accessibility, best practices and SEO.
- Competitor analysis: AI plus live web search scores the startup against real competitors, and clearly marks which ones the founder named and which the AI found.
When analysis fails
Long AI jobs fail sometimes. Every analysis has retry and recovery, and every diagnosis version is saved, so a founder can see how their clarity changed over time and share a snapshot page with a co-founder or mentor.